A family name. A personal promise.
Our Story: The Tuttle Family Agency
A family name, carried forward.
The William Tuttle Agency is the second chapter of a family story that began with Thad Tuttle in 2023 — and continues with his son Will, a second-generation Farmers Insurance agent in Owatonna, Minnesota.
What is the story behind the William Tuttle Agency? Thad Tuttle founded this agency in 2023 and built it into one of the fastest-growing Farmers agencies in Minnesota. Thad passed away in February 2026. His son William "Will" Tuttle — born and raised in Ellendale, Minnesota — learned the business at his father's side and owns and leads the agency today from 121 W Broadway St in Owatonna. The tagline says the rest: "A family name. A personal promise." Call (507) 451-1168 or request a quote.
Where it began: 2023.
Thad Tuttle opened the doors of this agency in 2023 with a simple conviction: people in southern Minnesota deserved an insurance agent who would pick up the phone, tell them the truth, and stay in their corner when it counted. In less than three years he built one of the fastest-growing Farmers agencies in the state.
Thad passed away in February 2026. His son Will, who learned the business at his side, leads the agency he built. The name on the door is the same. So is the promise.
What the family holds onto is a way of working: answer the phone, tell people the truth about their coverage, and treat every policy like the promise it is. Those habits never appear on a declarations page. They get handed down.
The Short Version
Three years, two generations.
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2023 — The doors open
Thad Tuttle founds the agency and starts doing what it is still known for: answering the phone and telling people the truth about their coverage.
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Will joins his father
Will comes aboard after high school and learns the business at Thad's side.
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The agency takes off
The agency becomes #1 in Minnesota for Farmers new business production, and the first Farmers agency in the southern Minnesota district to break $100,000 in production in a single month.
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February 2026 — Thad passes away
The agency he built keeps his standard.
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2026 — The work continues
Will owns and leads the agency. The team welcomes roughly 1,300 households through an acquisition and moves into the office at 121 W Broadway St in downtown Owatonna.
A second generation.
Will Tuttle was born and raised in Ellendale, Minnesota — a small Steele County town just down the road from Owatonna. The second generation of this agency grew up with the same winters, hail seasons, and lake weekends as the people it now insures. Today Will leads the agency as Owner & CEO from our office at 121 W Broadway St in downtown Owatonna.
The agency his father founded is now a Farmers Insurance Premier Agency and the #1 agency in Minnesota for Farmers new business production, protecting 2,000+ families across the five states where we hold licenses: Minnesota, Wisconsin, Iowa, Michigan, and Arizona. Farmers is our primary carrier, and appointments with 20+ brokerage carriers mean one conversation here can compare real options instead of a single company's answer.
A family agency is bigger than one family, though. You can meet the whole team — the people who quote your coverage, answer the phone, and walk you through every line we write.
What does carrying a family name mean?
It is one thing to print a company's logo on a business card. It is another to put your father's name behind the work and your own beside it. When the agency is your family, there is no head office to hide behind — how a claim was handled, how a renewal was explained, how a hard question was answered all come back to the same last name.
In practice, the promise looks unremarkable, which is the point. A phone answered by someone who knows you. A policy explained line by line before you sign it, not after something goes wrong. An advocate in your corner when it is time to file a claim, and a case number. Not the cheapest possible policy pushed in the shortest possible call, but coverage that actually fits — and a straight answer when something does not.
If you would rather judge that in person, stop by the office on Broadway, or start with a no-pressure quote request and see how the conversation feels.
In Memory
In memory of Thad Tuttle
Founder, 2023–2026.
The name on the door is the same. So is the promise.
From Will
My dad opened this agency because he believed people deserve an agent who tells them the truth and picks up the phone. I watched him do both, every day, for the people in this town. I can't replace him. What I can do is run this agency the way he ran it — and that is exactly what my team and I intend to keep doing.
— Will Tuttle, Owner & CEO
Questions
The family story, in short.
Who is Thad Tuttle?
Thad Tuttle — Thaddeus Tuttle, in full — is the founder of the insurance agency that operates today as the William Tuttle Agency in Owatonna, Minnesota. He is the father of current owner Will Tuttle, which makes the agency a true second-generation family business.
Is the William Tuttle Agency the same as the Thaddeus Tuttle Agency?
Yes, in the way that matters. The William Tuttle Agency is the second-generation continuation of the agency Thad Tuttle founded. The name over the door has passed from father to son, but it is the same family carrying the same standard, summed up in the tagline: "A family name. A personal promise."
Who owns the William Tuttle Agency today?
William "Will" Tuttle, a second-generation agent born and raised in Ellendale, Minnesota, owns and leads the agency as Owner & CEO. The legal entity is Tuttle Family LLC, and the agency is a Farmers Insurance Premier Agency located at 121 W Broadway St in Owatonna, MN.
What does "A family name. A personal promise." mean?
It means the people responsible for your coverage have their own name behind it. You work with a licensed local agent who explains your policy before you sign it, answers when you call, and advocates for you at claim time — because the family's reputation rides on how you are treated.